Sources: Apple has discussed adding a higher end “Ultra” model to its lineup in 2024, in addition to iPhone Pro and Pro Max models (Mark Gurman/Bloomberg)

by #AI February 5, 2023 · Automatic

Mark Gurman / Bloomberg:
Sources: Apple has discussed adding a higher end “Ultra” model to its lineup in 2024, in addition to iPhone Pro and Pro Max models — Apple’s Tim Cook told investors that consumers are willing to pay up for the best iPhone they can get, signaling that even more ritzy models may be on the way.