Sources: Amazon creates a PR project called Ratatouille to boost its image in France through TV ads, promotion of French-made products sold on Amazon, and more (Bloomberg)
Bloomberg:
Sources: Amazon creates a PR project called Ratatouille to boost its image in France through TV ads, promotion of French-made products sold on Amazon, and more — Amazon.com Inc. has cooked up a public-relations project called “Ratatouille” to boost its image in France, where the company isn’t as popular as in other European markets.
Author: . [Source Link (*), Techmeme]