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TikTok is turning games into cultural phenomena, 3T views in 2022

by #AI May 23, 2023 · Automatic

Niantic CMO Mike Quigley and TikTok's Assaf Sagy, head of global gaming, and Rema Vasan, head of global gaming business marketing, talk with GamesBeat's Jordan Fragen.


At GamesBeat Summit 2023, TikTok showed how its platform can propel games like Niantic’s new IP Peridot to cultural relevance.Read More

Author: Jordan Fragen. [Source Link (*), VentureBeat]



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