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TikTok is discontinuing its BeReal clone

TikTok name logo on a black background with repeating pink and aqua colored logos
Illustration by Nick Barclay / The Verge

TikTok is killing off its BeReal clone TikTok Now, according to notifications being sent to users. Multiple Twitter users have posted screenshots of the message in different languages, which says that ByteDance is “updating the TikTok experience and [is] discontinuing TikTok Now.” News of its discontinuation comes a little over nine months after TikTok Now was officially announced, although it’s unclear exactly when the feature will disappear for good.

TikTok Now was launched in September with the stated aim of fostering “authentic and spontaneous connections on TikTok.” But it was hard to ignore the fact that its format (asking users to capture a moment once a day using the front and back cameras of their phone) was all but identical to…

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Author: Jon Porter. [Source Link (*), The Verge – All Posts]

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