X tries to win back advertisers with brand safety promises

Meanwhile, platform keeps paying creators a share of ad revenue, but without similar safety features

The site formerly known as Twitter is trying yet again to lure advertisers back, this time with a series of brand safety concessions that allow the source of most the company’s revenues to “curate the context” in which their ads appear. …

Author: Brandon Vigliarolo. [Source Link (*), The Register]

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