Some kids watching TV, back when that was a thing kids regularly did. | Photo by Michel BARET/Gamma-Rapho via Getty Images
It finally happened, at least according to a new metric Nielsen began using two years ago: . This probably isn’t a surprise unless you’re reading this on the couch while watching the NBC Nightly News. Between YouTube, TikTok, and streaming channels, people have a lot of ways to occupy their video-viewing time.
Approximately two years ago, Nielsen started using a new metric for measuring how people spend their TV-watching time. It built in buckets for broadcast TV, cable TV, streaming, and a catchall called “Other” that accounted for people using gaming consoles and media players. The latest report shows broadcast and cable TV each dropping about one percent from June 2023 to…
by #AI August 15, 2023 · Automatic
