Today is the day of the Apple September event, and we’re expecting to see iPhone 15 lineup get revealed, finally putting to bed a slew of rumors we’ve been chewing over for nearly a year. Plus we expect to see the Apple Watch 9 and Apple Watch Ultra 2 make their debut too.
We’re out in California to see what Apple reveals with our very own eyes, and you can follow our iPhone 15 event live blog for all the last-minute leaks and analysis before the showcase. And of course we’ll bring you all the big news once it gets going at 10am PT / 1pm ET / 6pm BST today; take a look at our guide on how to watch the Apple September event.
Apple’s last big event was WWDC 2023, where we saw new MacBooks and the Vision Pro, Apple’s mixed-reality headset. While that event was focused more on Apple’s software and move into augmented and virtual reality hardware, the September showcase is expected to be laser-focused on iPhones and pure consumer tech.
So read on for everything you need to know about the next Apple event and what we expect to see.
When is the next Apple event?
September 12
Expect an in-person event for media and a streamed showcase
Apple has announced its next event will be held on September 12, and comes with the strapline “Wonderlust.”
What this might entail is open to interpretation, but it could be a reference to new Apple Watch features that put an emphasis on exploration and adventuring. It could also be tied to the rumored 6x optical zoom on the iPhone 15 Pro Max, which could let users get closer to a subject than ever before and thus encourage exploration,
What could be announced at the 2023 Apple September Event?
The iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max
Expect to see the Apple Watch 9 and Apple Watch Ultra 2
With the new iPhones, many changes are expected. Apple is suspected to install USB-C in all its iPhones in response to EU regulations. The Dynamic Island is tipped to make it over from the iPhone 14 Pro to all iPhone 15 models, along with a 48MP camera sensor and an A16 for the standard phones and an A17 Bionic chip for the Pro versions. Somewhat disappointingly, a high refresh rate display hasn’t been tipped for the iPhone 15 or iPhone 15 Plus; arguably unacceptable given many of the best Android phones have 90Hz displays.
The iPhone 15 Pro and iPhone 15 Pro Max have been the subject of more serious rumored upgrades beyond a new chip and USB-C connectivity. Both phones are expected to pick up much thinner bezels, heavier frames due to a new construction, and ultra-fast charging that could outpace what Google places in the Pixel 8.
But the iPhone 15 Pro Max could steal the show by offering a new periscope telephoto camera that can deliver a 6x optical zoom, surpassing the 3x zoom of the iPhone 14 Pro Max. That won’t challenge the Samsung Galaxy S23 Ultra in terms of pure optical zoom range, but 6x is arguably a more usable telephoto zoom range for a smartphone.
As a result of new iPhones launching, we could see older Apple phones get a price cut. But the launch could also spell the end of the iPhone 13 mini, a smaller Apple phone that never really took off in the same way as other iPhones.
Apple could also debut the Apple Watch Series 9, as well as an Apple Watch Ultra sequel, at its September event. The former has been tipped to get a bigger display and more powerful chips, but broadly be similar to the Apple Watch 8, while the Apple Watch Ultra 2 could sport a 2.1-inch Micro LED screen.
What not to expect at the next Apple Event?
(Image credit: Future)
A new iPad Pro
A new iPad Air
A new Macbook Air
A new iPad in general
With Apple’s fall events, it is always possible that the company debuts a new iPad mini or something at its iPhone launch. However, in recent years, the Apple has preferred to have its larger screen devices take their own stage. This means either in the first few months of the year, sometime around March, or around October in the latter half when iPads and MacBooks have their say.
Could we see an iPad mini update too? It’s certainly possible. Plausible? Well, let’s just say stick to iPhones and watches, and you won’t be disappointed.
How to watch the Apple September event online
The Apple September Wonderlust event takes place on Tuesday, September 12. It will start at 10am PT / 1am ET / 6pm BST, which is Wednesday, September 13 at 3am AEST for Australia.
iOS 17: Macbook Pro and Mac Mini with the new chip
MacOS Sonoma: Serious performance in the Macbook Pro
Apple Vision Pro: The much-rumored Apple glasses finally debuted
Apple’s last event was at WWDC where it announced iOS 17, macOS Sonoma, watchOS 10, and more. The company’s updates to iOS and macOS bring interactive widgets, enhanced safety features, new sharing connections with NameDrop and Contact Posters, and more.
More significantly than that, Apple launched the new, much-rumored headset, and we got to go hands-on with the Apple Vision Pro. Of all the company’s products to emerge this year, this has been the most fascinating. TechRadar’s Lance Ulanoff said: “[My] experiences with Apple’s stunning Apple Vision Pro spatial computing headset […] convinced me I’d just experienced the true future of VR.” Perhaps the rumored iPhone 15 Ultra may elicit that reaction too.