Our US Editor-in-Chief Lance Ulanoff is on the ground in Cupertino and will be feeding me his thoughts and analysis from the showcase, while I’ll be delivering all the announcements as they happen, with colorful commentary. So let’s get started.
Watch the iPhone 15 event live here
Apple will be streaming the Wonderlust event online from 10am PT / 1pm ET / 6pm BST today. So if you want to watch along with me, then hit play on the video below. But do keep an eye out for my blog posts too!
(Image credit: Future / Lance Ulanoff)
Good morning, afternoon, and evening from Apple Park or wherever you are watching the Apple Event 2023 as it unfolds. I am Philip Berne, your US Mobiles editor, corresponding with Lance Ulanoff, our US Editor-in-Chief, who is on the scene live at Apple Park where he expects to see all the new Apple gear today.
We are expecting the iPhone 15 family, of course, and quite a family it will be. The iPhone 15 Plus is expected to take a bow, and it maybe the final Plus model we see from Apple as it shakes up its lineup in the years to come.
We are also expecting a more powerful iPhone 15 Pro, of course, as well as an even higher-level option, probably an iPhone 15 Pro Max, though the iPhone 15 Ultra name has been kicked around for quite a while.
The iPhone won’t be the only star of the show. We’re also expecting a new Watch, maybe an update to the AirPods or their charging case, and plenty more surprises. Keep checking back, we will be updating frequently as the news happens.
(Image credit: Future / Lance Ulanoff)
The sky is cloudy but the weather is perfect at Apple Park, where our Editor-in-Chief Lance is on the ground waiting for the news to break.
Lance says that “people are as excited about seeing each other again at this iconic campus as they are about all Apple is about to share.
“Most agree that it won’t be a sea change for the iPhone, but I am hearing some buzz about some big innovation.”
Last time Lance heard buzz at an Apple event, we got the Apple Vision Pro headset. Lance says he can see Apple’s Marketing chief Phil Schiller in attendance in the Steve Jobs auditorium at Apple Park.
(Image credit: Future / Lance Ulanoff)
Apple likes to whet our appetites for new phone by offering the most photogenic catering in the mobile business. Most people don’t get a chance to attend an Apple event, so please enjoy these delightful berries and other delectable treats that Apple serves its industry guests and media in attendance.
Seriously, I have to beg Lance every event to take photos of the breakfast, and even though it always makes me hungry, I’m fascinated by the beautiful spread that Apple provides.
(Image credit: Future / Lance Ulanoff)
Lance in the Apple Park auditorium lobby (Image credit: Future / Lance Ulanoff)
With Lance hearing buzz about some possible surprises, where might those surprises be found? We think we know a lot about the new iPhone hardware, and we’ve been treated to the iOS 17 public beta for a few weeks now, so we know a lot about the upcoming software. There’s still plenty of room for the unexpected.
Is it possible that the new iPhones will work with Apple’s Vision Pro headset? Could we see features that synergize the iPhone camera with the AR/VR experience? These are certainly possibilities, especially since developers are bringing iPhone and iPad apps to the new spatial computing environment.
Or course, there could be entirely new features and services that rumors have yet to uncover, and that’s the fun of the Apple event. We don’t expect One More Thing this time, not like at the Apple Vision event, but we do expect a great Apple show.
(Image credit: Future / Lance Ulanoff)
Apple Park is truly a fascinating corporate campus. The interior of the gigantic circle is very natural, filled with local grasses and plants. Visiting Apple Park can feel like a bit of a hike at times.
Who gets invited to Apple events? Well, technology journalists, of course, but Apple also fills the room with Apple insiders, industry partners, and myriad other analysts and friends. Tech media tends to be a bit jaded, so if you hear outrageous applause, that’s probably coming from Apple friends.
Once the presentation is over, we’re expecting some hands-on time with all of the new devices, including the new iPhones and whatever else Apple shows off. Hopefully Lance brought his hiking boots, there’s going to be a lot of ground to cover!
(Image credit: Future / Lance Ulanoff)
It’s starting! Are you ready?! You can almost taste the excitement, can’t you? Here’s one final Apple treat before we begin.
Author: . [Source Link (*), TechRadar – All the latest technology news]
by #AI September 12, 2023 · Automatic
