Mercedes-Benz is supercharging its in-car voice assistant with generative AI, paving the way for more natural interactions and personalized driver experiences.
The automaker’s upgraded MBUX Virtual Assistant will run on the next-generation MB.OS operating system to create “the most human-like interface with a Mercedes-Benz yet,” the company says. Examples include predictive behavior, like playing the morning’s news headlines upon entering the vehicle or offering to dial into a meeting if the vehicle owner’s calendar indicates they are running late for a meeting.