Closing the de minimis exemption cuts into Big Tech ad revenues, as Temu cut US digital ad spending by 31% and Shein by 19% in the two weeks starting March 31 (New York Times)

by #AI [2.0] May 3, 2025 · Automatic / Editor's Picks [News]

New York Times:
Closing the de minimis exemption cuts into Big Tech ad revenues, as Temu cut US digital ad spending by 31% and Shein by 19% in the two weeks starting March 31 — For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.