Apple iPhone still dominates consumer smartphone brand loyalty despite modest drop

Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in loyalty doesn’t mean much without better data.

iPhone 16e

Apple iPhone owners aren’t quite as loyal as they used to be. New data shows that 89% bought another iPhone when upgrading. That figure, known as the loyalty rate, measures how often customers stick with the same brand.

Though 89% still stick with the company when upgrading, that’s down from a 94% high in 2021, according to new data from Consumer Intelligence Research Partners (CIRP).

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Source: https://appleinsider.com/articles/25/05/21/apple-iphone-still-dominates-consumer-smartphone-brand-loyalty-despite-modest-drop?utm_medium=rss

Author: [AppleInsider News]

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