This week, the company reportedly attempted to delay, derail, and manipulate reviews of its $299 GeForce RTX 5060 graphics card, which would normally be its bestselling GPU of the generation. Nvidia has repeatedly and publicly said the budget 60-series cards are its most popular, and this year it reportedly tried to ensure that by withholding access and pressuring reviewers to paint the new 5060 in the best light possible.
Nvidia might have wanted to prevent a repeat of 2022, when it launched this card’s predecessor. Those reviews were harsh. The 4060 was called a “slap in the face to gamers” and a “wet fart of a GPU.” I had guessed the 5060 was headed for the same fate after seeing how reviewers handled the 5080, which similarly showcased how little Nvidia’s hardware has improved year over year and relied on software to make up the gaps.