Sources: Amazon creates a PR project called Ratatouille to boost its image in France through TV ads, promotion of French-made products sold on Amazon, and more (Bloomberg)

Bloomberg:
Sources: Amazon creates a PR project called Ratatouille to boost its image in France through TV ads, promotion of French-made products sold on Amazon, and more  —  Amazon.com Inc. has cooked up a public-relations project called “Ratatouille” to boost its image in France, where the company isn’t as popular as in other European markets.

Author: . [Source Link (*), Techmeme]

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