Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again

Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the computer maker to spur demand.

Source: https://www.bloomberg.com/tosv2.html?vid=&uuid=3b29233d-cca4-11ef-ab58-1ff44f136429&url=L25ld3MvYXJ0aWNsZXMvMjAyNS0wMS0wNi9kZWxsLXJlYnJhbmQtb2YtcGNzLWVjaG9lcy1hcHBsZS1uYW1pbmctY29udmVudGlvbnM=

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